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For Immediate Release Think Launches Interbook™ Green Publishing Initiative
PALO ALTO, CA -- May 12, 2008 -- Through its new Think Press division, Think Computer Corporation today unveiled a software initiative designed to make book publishing considerably more environmentally-friendly. The web-based system, called Interbook, effectively makes the age-old paper bibliography obsolete.
The new initiative, being rolled out simultaneously with Think Press's first book, Authoritas: One Student's Harvard Admissions and the Founding of the Facebook Era, is particularly timely given the recent rise in the price of oil. "This makes sense for everyone," Think CEO Aaron Greenspan, also the technology's creator, said. "If you're a reader, it means that Interbooks will be more likely to be accurate because there's extensive on-line documentation, and looking at the author's original sources makes reading that much more interesting. If you're a publisher, it means that your printing costs are going to be substantially lower than they would be otherwise, that you can fit more books per carton, that you'll save millions of sheets of paper each year, and that you'll spend less on shipping. If you're a non-fiction author, there's never been an easier way to organize your sources and get your point across." The first Interbook site is already on-line at: http://www.thinkpress.com/authoritas/index.html More information about Interbook is available in a Think Press brochure: http://www.thinkpress.com/authoritas/brochure.pdf In addition to using the Interbook technology and trademarks for its own books, Think will offer licenses to other publishers on a per-book or annual basis. Publishers should contact sales [at] thinkcomputer.com for pricing and additional information. About Think Think was founded in 1998 with the long-term goal of developing simple, useful computer software. Today, Think's web-based programs take advantage of cloud computing to help businesses large and small manage their daily operations from accounting to sales and marketing. Think is on the web at http://www.thinkcomputer.com. Media Contact:
Aaron Greenspan | |
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